Staff Members

Executive Staff


Joyce Mahr, Chief Executive Officer

Joyce was born in St. Augustine and has raised her family here.  While in banking, Joyce became a board member for the Betty Griffin Center.  This is where she found her true calling to advocate for survivors of domestic and sexual violence.  She has worked for Betty Griffin Center for 21 years and in 2008 became the Chief Executive Officer.  

Joyce believes domestic and sexual violence is not an individual issue, but a community issue.


Kelly Franklin, Chief Operating Officer

Kelly, who received her Master in Social Work from Florida State University and a Bachelor of Arts in Psychology from the University of North Florida, joined Betty Griffin Center as its Shelter Director in 2002.  She has since served as outreach director for the agency (2008-2011) and became Chief Operating Officer in 2011.

Kelly says she’s honored to have been the voice for so many survivors of domestic violence and sexual abuse, and continues to be honored to witness adults and children finding their own voice to heal – and her hope is to be honored to “witness the day when everyone uses their voice so that domestic violence and sexual abuse no longer exists.”


Henry Estrada, Chief Financial Officer

Henry joined Betty Griffin Center in 2021, bringing with him a broad range of financial expertise along with extensive finance experience from his past work with several businesses and non-profit organizations in Florida and New York.

He received his Bachelor of Science in Business Administration from C.W. Post College at Long Island University, after receiving an Associates in Applied Science Degree in Economics.

On the personal side, Henry says “I love sports and I’m a fan of all New York Sports Teams. When not working, I love watching movies and spending quality time with my family…especially with my seven grandchildren!”

He says his “self-care” is spent on the beach.


Beverly Smith, Human Resources Director

A long-time resident of Connecticut, Bev has been with Betty Griffin Center since 2015  — after moving to Northeast Florida in 2013.

Bev spent much of her previous career at The Hartford in Hartford, Connecticut, after graduating from Central Connecticut State University with a Bachelor of Arts in English. In her 20-plus years at The Hartford, Bev was fortunate to have held a number of titles:  Technical Writer, Management Consultant, Grassroots Lobbyist, Ombudsman and Human Resources Director.  

Before moving to Florida, Bev became the first and only HR professional in an electron-beam welding company.    One of her responsibilities was to recruit electron-beam welders, a highly-technical specialty for which there is virtually no talent pool.  She does not consider that effort to be a rousing success, often joking that “it would have been easier to find Sasquatch.”